When should you send out a press release? Every time you:
Create or change your company’s mission statement.
Add an app to help your customers shop in your store or get special offers.
Donate to charity.
Write a new blog.
Join a social network and ask for followers.
Release an ebook, a report or a white paper.
Comment on a current news story as an expert on the topic. (We call this news spinning and local media outlets LOVE this).
Open a business.
Reach a business milestone.
Have a webinar.
Have a seminar.
Share an exciting story from a customer.
Create or participate in a national “day” for your business or industry.
Need to find the celebration for your business? Check the National Day Calendar
Sponsor or participate in some kind of event.
Have a product or service demonstration.
Film your product in the making or your service in action.
Warn about problems in the industry.
Celebrate a positive trend in your industry.
Appear on TV, radio, online, newspaper, magazine.
Have a special event.
Have a giveaway.
Disprove a myth associated with your industry.
Have a contest.
Bring in a new product or machinery.
Have a contest.
Being in a new business procedure.
Get a major new client.
Change your source for materials to a better company.
Join an association or club.
Earn a new certification.
Attend a continuing education or professional development seminar.
Host a celebrity event.
Celebrate your company’s anniversary.
Book a special speaker.
Be a special speaker.
Celebrate employee achievements.
Form an association or group for your business or your community.
Start a podcast.
Launch or redesign a website.
Create a Youtube channel.
Run a study and explain the results.
Host a lunch & learn.
Create a scholarship.
Tailor your product or service to a specific demographic.
Hire a spokesman.
Create an industry award.
Give an employee an award.
Give a customer an award.
Interview competition about common issues.
Promote an employee.
Celebrate an employee anniversary.
Celebrate an employee’s retirement.
Poll your customers.
Develop a new product.
Develop a new use for a current product.
Volunteer at a local event.
Announce your employees are volunteering in a local event.
Discuss what you gave back to the community.
Get a new trademark.
Get a patent.
Announce a copyright.
Change how your business functions.
Refine an existing product.
Explain why you started your company.
Have a customer appreciation day.
Create a customer rewards program.
Create a customer referral program.
Create a board of directors or advisory board.
Appoint someone to the board.
Explain an industry rating your company received.
Attend a trade show.
Have a booth at a trade show.
Review something you saw at a trade show.
Have an open house or tour.
Announce a stand on a current news topic.
Issue a challenge, particularly challenging others to match your support for a worthy cause.
Protest anti-business legislation.
Offer free consultations.
Give a reminder – example, change the batteries in smoke detectors when the time changes.
Begin an affiliate program.
Announce you are an affiliate of another company.
Start a petition.
Create a viral video.
Open a new location.
Celebrate an employee winning a community award or leadership position in the community.
Solve a problem.
Announce a problem and ask for solutions.
Become an exclusive representative for another company.
Hire a new employee.
Win a big contract.
Announce your availability for speaking, consulting or other work related to your business.
Acquire or merge with another company.
Meet a company goal.
Announce a company goal.
Create a newsletter.
Expand your hours.
Improve employee benefits.
Mail a catalog.
Announce an ad campaign.
Get a vanity phone number for your company.
Announce a partnership with an allied company or with a company that is not related to what you do.
Explain how your product or service solves problems.